On Friday afternoon, fashion-savvy shoppers near and far in LA headed out to trendy Westfield Topanga shopping center in Woodland Hills for the buzzy red carpet welcome of the fashion forward, athleisure wear brand SGH Apparel, short for “She’s Got Hustle.” The stylish and sporty collection features and embraces the use of soft, breathable and comfortable fabric composed of an organic, ring-spun cotton blend. SGH is the brainchild of Lakeisha Jackson, a Tech CEO, serial entrepreneur, wife, and mother of four. Lakeisha describes her fresh, emergent brand as “catering to the everyday woman on the move” and “dedicated to making all women look and feel good throughout their busy day.”
LA’s very own DJ Carisma of Power 105.9 kept the vibes flowing with the hottest records on the radio as shoppers drank from complimentary cans of Neb 9, a refreshing new alcoholic beverage. LA glamor model and stunning Serbian beauty Una Nedeljov appeared alongside a well-rounded troop of models who showcased ready-to-wear designs from the apparel line while interacting with shoppers. The fun gathering culminated with a scene stealing fashion show that attracted plenty of onlookers, as attendees cleared the main entryway for a catwalk space that extended from inside the shop to just beyond the outside perimeter. Swipe through the gallery below for photos from the event.